Content Optimization Masterclass
Surfer SEO
The course covers:
✅ How to measure content & SEO ROI—and prove its value to stakeholders
✅ How to scale content production without raising costs
✅ How to create content that consistently drives organic traffic and turns readers into customers
✅ What to focus on as a Manager or Director to make SEO a repeatable, high-impact part of your marketing strategy
✅ The exact steps to optimize content for both search engines and real humans (aka your audience)
✅ How to leverage AI in content optimization without sacrificing brand trust
✅ How to use Surfer to execute all of the above effectively
This masterclass is designed for business owners, marketing leaders, and specialists in content, SEO, and digital marketing.
23 Mar 2025 - Present
