The 10 KPIs That Will Make You a More Successful Product Manager

The 10 KPIs That Will Make You a More Successful Product Manager

Are you a product manager looking to improve your performance?

If so, you need to be tracking the right KPIs. Although there are no one-size-fits-all metrics for a particular product, we will discuss the top 10 PM KPIs that every Product Manager should be tracking, and why they matter in this article.

What KPIs does it cover?

  1. Customer Acquisition Cost (CAC): This metric measures the average cost of acquiring a new customer.
  2. Customer Lifetime Value (CLTV): This metric measures the total revenue generated from a customer over their lifetime.
  3. Churn Rate: This metric measures the percentage of customers who stop using a product over a period of time.
  4. Net Promoter Score (NPS): This metric measures customer satisfaction and loyalty.
  5. Conversion Rate: This metric measures the percentage of website visitors who take a desired action, such as signing up for a free trial or making a purchase.
  6. Average Order Value (AOV): This metric measures the average amount of money spent by a customer on each order.
  7. Return on Investment (ROI): This metric measures the financial return on a product or marketing campaign.
  8. Cost per Acquisition (CPA): This metric measures the cost of acquiring a new customer through a specific marketing channel.
  9. Cost per Lead (CPL): This metric measures the cost of generating a lead through a specific marketing channel.
  10. Cost per Sale (CPS): This metric measures the cost of making a sale through a specific marketing channel.

What to expect as a result of reading this article?

After reading this article, you should be able to:

  • Identify the KPIs that are most important for your product or team.
  • Understand these KPIs through the examples provided in layman's terms.
  • Use KPIs to make better decisions about how to allocate resources and improve your products.

The summarized version of the article is in this LinkedIn post.

Looking to hire a Product Consultant/Associate Product Manager? DM Me here :)

14 Aug 2023

Keywords
product management
product
product lifecycle
product metrics
KPIs
Key performance indicators
KPI metrics
associate product manager

Other work by Diksha Patro B


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