Performance Marketing Portfolio

Hi, I’m Manish – a Performance Marketer with 2.5+ years of hands-on experience in Facebook / Meta Ads and Creative Strategy.

I’ve worked with 25+ brands across e-commerce, lead gen, and  products scaling campaigns profitably with ROAS consistently in the 0 to 5x +range.

To me, performance marketing is a blend of deep research, sharp messaging, and relentless iteration. My creative strategies don’t just look good they convert.

My 3-step process that drives results:

1. Research & Strategic Diagnosis
I dive deep into the brand, product, customer psychology, and competitor positioning. I audit past ad accounts, extract winning angles, study customer reviews, and map out audience insights that form the backbone of the campaign.

2. Creative Strategy & Ad Development
Using my research, I craft powerful hooks, clear messaging, and scroll-stopping creative concepts. I tailor each message based on desire levels, awareness stages, and market sophistication translating strategy into high-performing ad formats.

3. Iteration, Analysis & Scaling
I don’t just launch and hope I monitor data in 3-7-14-30day windows to identify creative fatigue, audience drop-offs, and scale-worthy variations. Every test teaches. Every iteration sharpens.

13 Apr 2025

Keywords
Performance Marketer
Meta ads
Facebook ads expert
D2C
Creative strategist
Copywriting
Digital Marketing
Social Media marketing
Media buyer

Other work by Manish Rathod


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