To introduce and celebrate the dynamic female leads of Devdas - The Musical to a global audience, I conceived this idea for a video exclusively showcasing these remarkable women. 

While the video editing - reel, was handled by the creative manager, I was responsible for conceptualizing the video and crafting poetic copy for the three leads, infusing it with artistic flair. Despite no longer being with the company, my work was utilized post my resignation, although I didn't personally share it on their social media. Initially, the plan was to create three reels, each dedicated to highlighting one of the leads.

Please Note:
I am unable to share the content pegs and marketing strategies developed by me due to a non-disclosure agreement (NDA).