Zomato-Inspired Push Notification Copy for a Week
✍️ Description:
Inspired by Zomato’s signature tone—quirky, conversational, and relatable—I created a seven-day push notification campaign to reflect how food cravings evolve through the week. Each day features three witty notifications for breakfast, lunch, and dinner, written to nudge hungry users into joyful ordering with a smile (and maybe a snack in hand).
Why this project matters:
This isn’t just about food. It’s about understanding brand voice, micro-copywriting, and creating high-conversion touchpoints that feel human.
What I focused on:
Humor that aligns with brand DNA
Timely and meal-specific context
Emotion-driven microcopy that prompts action
Consistency across a week-long content calendar
A portfolio piece showcasing my creative copy chops, UX awareness, and understanding of app-based consumer behavior.
01 Jul 2025
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