Description:

This self-initiated creative project showcases a suite of entertainment-focused copywriting work designed to align with Netflix’s bold, quirky, and pop-culture-savvy brand voice.

🛠 Project Components:

🔹 Project 1: Netflix & Navigate—Microcopy + UX Writing

Revamped Netflix’s onboarding and search experience through witty, user-centered microcopy. From loading screens to error messages and genre labels, the goal was to make every click delightful and every transition seamless, because even waiting to binge should be an entertaining experience.

🔹 Project 2: Daily Dose of Drama—Push Notification Copy

Conceptualized a week-long push notification campaign, each tailored to a different genre, from horror to rom-com. The copy was envisioned and executed to stop the scroll, pique interest, and encourage bingeing, all while staying true to Netflix’s bold, emoji-laced tone.

🔹 Project 3: Characters We’d Vote for in 2025—Social Campaign

Designed a satirical, election-themed content campaign imagining iconic Netflix characters running for office. This tongue-in-cheek project explored character positioning, mock slogans, and audience polls, infused with humor and pop culture commentary, in a format perfect for Instagram carousels and X (formerly Twitter) buzz.

Goal:

To showcase brand-consistent, platform-specific content strategies across UX, notification, and social media touchpoints that are ideal for demonstrating versatility in entertainment and B2C copywriting.