✍️Description:

Flash sales = drama, chaos, and ✨ peak relatability ✨. For this portfolio project, I wrote a high-energy, scroll-stopping Instagram Reels script for Purplle that taps into Gen Z humor and online shopping behaviors.

With a tone inspired by Zomato’s sass and Purplle’s beauty-forward persona, this script features six hilarious “types” of people we all become during a flash sale, from the Checkout Ninja to the Cart Hoarder.

Why this project matters:
It is a prime example of storytelling, trend adaptation, and punchy microcopy—key elements in writing compelling content for short-form video platforms. Plus, it’s a crash course in translating brand voice into video-first content.

🔍 What I focused on:

Humor that aligns with Gen Z's attention spans

Structuring copy into fast-paced visual scenes

Strong hooks and relatable dialogue

Understanding short-form storytelling in beauty marketing

This script showcases my ability to write for social media, adapt to a brand's tone, and keep things fun while staying strategic.