📄 Description:
As part of a sustainable lifestyle brand’s product launch, I was tasked with crafting Instagram carousel copy to promote an eco-friendly bamboo toothbrush. The campaign aimed to resonate with young, sustainability-conscious audiences while driving product awareness and conversions.

🔍 My Approach:

Developed a bold, scroll-stopping headline for Slide 1

Wrote three story-driven, light-hearted captions that educate while entertaining

Concluded with a high-converting CTA urging immediate action

Balanced tone: playful yet purposeful, ensuring brand alignment and shareability

🛠 Tools Used:
Google Docs, Grammarly, Canva (for visual brief alignment)

📌 Outcome:
A cohesive social media narrative that aligns with the brand’s voice, highlights the environmental impact of plastic toothbrushes, and positions the bamboo alternative as a stylish, conscious choice.