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What Clients Say vs. What They Mean
🧩 About the Project: This LinkedIn carousel breaks down vague client feedback and translates it into actionable insigh...
22 Jul 2025
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A Carousel Tribute to Razorpay’s Smart Checkout UX
✍️ Project Description: This project was born out of a simple insight: people don’t abandon carts. They abandon poor ch...
12 Jul 2025
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Why Health Is No Longer A Choice
✍️ Description: For my “Why Health Is No More a Choice!” carousel, I combined real-world data with culturally relevant d...
04 Jul 2025
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Copy for the New Fueler Webpage
Project Overview I was tasked with developing concise, benefit-driven copy and a high-impact thumbnail to introduce Fuel...
03 Jul 2025
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30-Second Video Script: “Introducing SmartSync – The Update That Changes Everything”
Project: “Introducing SmartSync—The Update That Changes Everything” For this script, I created an engaging 30-second vid...
02 Jul 2025
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The Future of Work is Modular – Homepage Copy for a Productivity SaaS
Description “The Future of Work is Modular—Homepage Copy for a Productivity SaaS” Inspired by the shift toward flexible...
02 Jul 2025
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How a 3-Member Startup Saved 40 Hours/Month with a Workflow SaaS Tool
📝 Fueler Description: This mock SaaS case study was created to demonstrate my ability to combine technical storytelling...
02 Jul 2025
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“Types of People During a Flash Sale” — A Reels Script for Purplle
✍️Description: Flash sales = drama, chaos, and ✨ peak relatability ✨. For this portfolio project, I wrote a high-ener...
02 Jul 2025
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GlowBot for Purplle: Chatbot Copy That Slays (and Sells)
✍️Description: What if picking a lipstick shade felt more like texting your glam bestie than browsing a product grid? T...
02 Jul 2025
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Introducing Dew Drop Tint: Your Skin, But Glossier – A Beauty Launch for the Gen Z Glow
02 Jul 2025
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5 Mistakes SaaS Startups Make While Scaling and How Zoho Solves Them
🧠 Project Type: LinkedIn Carousel Copy | B2B SaaS Thought Leadership 📌 About the Project: In this carousel, I break do...
02 Jul 2025
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From Feature Dump to Human-Centric: A Reimagined Zoho CRM Email Flow
Description: Let’s face it. No one reads long, jargon-filled onboarding emails anymore. So, I reimagined the Zoho CRM on...
02 Jul 2025
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How Paneer Tikka & DMs Turned Us Into Foodpreneurs – A WhatsApp Business Review
Description: This 500-word YouTube script is a storytelling-led product review, partly inspired by real events, that sh...
02 Jul 2025
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Netflix – Entertainment Copy + Campaigns
Description: This self-initiated creative project showcases a suite of entertainment-focused copywriting work designed...
01 Jul 2025
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The Psychology of Productivity: What SaaS Tools Get Wrong (and How Zoho Gets It Right)
Description: In this in-depth thought leadership blog, I analyzed how most SaaS tools overlook user productivity by fail...
01 Jul 2025
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Zomato-Inspired Push Notification Copy for a Week
✍️ Description: Inspired by Zomato’s signature tone—quirky, conversational, and relatable—I created a seven-day push no...
01 Jul 2025
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Content Strategy Proposal for Kaapi Machines – Funnel-Based Copy to Brew Brand Authority
📄 Description: As part of my application for the Content Writer role at Kaapi Machines, I decided to take a non-traditi...
25 Jun 2025
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Real Estate Lifestyle Blog - Whimsy Meets Class: 5 Kids’ Bedroom Decor Ideas That Feel Magical & Modern
📄 Description: This blog was created for Phoenix Kessaku, a luxury real estate brand in Bangalore, as part of their lif...
21 Jun 2025
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Mental Health Awareness Campaign Copy – WhatsApp Message for Illumine
📄 Description: I was tasked with crafting a short-form WhatsApp message for Illumine, promoting a men’s mental health w...
20 Jun 2025
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Social Media Content Strategy & Campaign Plan – Ekya Schools Assignment
📄 Description: This project was a multi-part content and strategy assignment created for Ekya Schools, a Bangalore-base...
08 Jun 2025
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WhatsApp Review: A Gen Z Saga in Texts – Story-Driven Blog for BlogVault
📄 Description: As part of a storytelling-led content project for BlogVault, I drafted a review blog that brings tech wr...
24 May 2025
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Why Offshore Ruby on Rails Development Makes Sense
📄 Description: In this blog, I explored the strategic and economic advantages of choosing offshore Ruby on Rails (RoR)...
22 May 2025
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21-Day Yoga Challenge – Short-Form Video Script + Push Notifications
📄 Description: Created engaging short-form video scripts and personalized nudges for a 21-day yoga challenge. The goal...
20 May 2025
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MetaTrader 5: Trade Smarter, Simpler & Win Bigger – Blog + Ad Copy Assignment
📄 Description: As part of CodeGama’s hiring process, I was tasked with creating a blog post and two ad copy variations...
15 May 2025
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Instagram Carousel Copy – Bamboo Toothbrush Launch Campaign
📄 Description: As part of a sustainable lifestyle brand’s product launch, I was tasked with crafting Instagram carousel...
20 Mar 2025
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Optimizing Omni-Channel Experiences with Customer Feedback – Blog Post
📄 Description: This blog examines how businesses can enhance customer satisfaction and foster loyalty by strategically...
20 Mar 2024
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Akashic Records and Relationships – Exploring Soul Connections through Spiritual Writing
📄 Description: This blog was created for a spiritual wellness company and explores the concepts of soul contracts, karm...
14 Dec 2023
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NIRMAN – Youth Social Entrepreneurship Case Study for ISB
📄 Description: As part of a two-month engagement with the Indian School of Business (ISB), I was selected as an externa...
22 Nov 2023
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Transforming Tribal Health – Research Article for ISB on SEARCH’s Community Impact
📄 Description: This research article was developed as part of the Indian School of Business’s ongoing study on SEARCH (...
03 Feb 2023
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Bachelors of Technology in Biotechnology
Sastra University
I did a four-year undergraduate program in Biotechnology from 2013 to 2017
17 Aug 2017

Devika Sivakumar
Experienced content writer building impactful stories for finance, B2B, B2C, Healthcare, & Edtech. Passionate about explicit, engaging content that drives action and growth. Let’s connect!
India
Freelancing

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