📄 Description:
This project was a multi-part content and strategy assignment created for Ekya Schools, a Bangalore-based institution known for its experiential learning model, offering both CBSE and Cambridge education. I was tasked with redesigning a social media post, articulating a multi-platform branding strategy, showcasing my ROI approach, and presenting a past campaign as a case study.

🔹 Task 1: Instagram Post Redesign – “Scaffolding Instruction”

Redesigned an existing Instagram post targeted at educators and teachers

Designed a copy that was direct, benefit-driven, and CTA-focused to boost webinar signups

Used minimalist Canva templates tailored to Ekya’s aesthetic

Included relevant emojis/icons (calendar, bell, link) and hashtags to drive visibility

🔹 Task 2: Platform Preference & Branding Strategy

Backed platform choices with research and real user interviews (age 25–45)

Segmented strategy into Brand Awareness (Instagram), Visibility (WhatsApp), and Performance (YouTube)

Proposed YouTube Shorts as an emerging platform for parent engagement

Referenced real-world metrics (e.g., Statista, case studies from DPS, Doon School)

🔹 Task 3: Measuring ROI Beyond Likes

Defined campaign goals from the audience’s emotional engagement perspective

Measured results via link clicks, saves, comments, DMs, and post-campaign feedback

Focused on “content meeting intention,” i.e., converting interactions into tangible actions.

🔹 Task 4: Campaign Case Study—Kali Darbar (for Soul Miracles)

Led copy and content design for an offline spiritual event campaign

Created teaser content, devotional reels, and RSVP triggers on Instagram & WhatsApp

Strategized content with cultural, spiritual, and linguistic sensitivity

Achieved:

100+ footfalls organically

80% RSVPs via WhatsApp

Deep user resonance (testimonials calling the Havan “transformative”)

🛠 Tools Used:
Google Docs, Canva, Grammarly, Instagram Analytics, WhatsApp Broadcast, Audience Interviews

📌 Outcome:
A comprehensive campaign + content strategy showing how educational institutions can use storytelling, data, and platform-specific strategies to build deeper engagement with parents and educators.