A Carousel Tribute to Razorpay’s Smart Checkout UX
✍️ Project Description:
This project was born out of a simple insight: people don’t abandon carts. They abandon poor checkout experiences.
So I created a short-form LinkedIn carousel to spotlight how slow, glitchy payment flows silently kill conversion, and how Razorpay's lightning-fast Checkout SDK solves it.
Each slide integrates micro-copy, UX psychology, and data-backed storytelling to educate and engage business audiences while staying true to Razorpay’s tone and mission.
I designed this as a cold pitch in disguise, a self-initiated project that shows how I approach fintech storytelling with empathy, clarity, and creative tension.
🔍 What I Focused On:
UX-driven copywriting that mirrors real user behavior
Strong narrative arc across eight slides (problem → solution → CTA)
Brand-aligned tone with subtle product positioning
A CTA that makes a case and opens a door (for collab 😉)
📌 Outcome:
A self-initiated portfolio piece designed to catch the attention of Razorpay’s content team and demonstrate my ability to blend conversion copy with visual storytelling.
12 Jul 2025
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