BlueStar OOH Strategy
Bluestar’s Summer-Ready OOH Domination
This brand strategy deck outlines how Bluestar leveraged high-traffic OOH touchpoints to capture attention, drive cooling product sales, and own summer mindshare.
🧠 Strategic Focus:
Mapped premium urban zones for heatwave-based placement
Used metro wraps, billboards & mall branding to trigger retail walk-ins
Integrated QR-led engagement for instant lead capture
📍 Result? A visibility-first approach that made Bluestar unmissable during peak season, boosting brand recall & real-time customer engagement.
Crafted to showcase the power of contextual outdoor + climate timing + clean visual storytelling.
27 Feb 2025
Keywords
OOH
Brand Strategy
Media Planning
Marketing Strategy
