Role: Social Media Strategist (Remote Internship Assignment)
Client Type: Wellness & lifestyle-oriented yoga studio
Outcome: The assignment led to being hired

I was tasked with developing a social media strategy for a yoga studio with 15+ years of teaching experience and a mission centered on accessibility: “Yoga is for everyone.”

The goal was to translate their credibility and depth into a clear, intentional online presence that resonated with individuals seeking holistic healing, rather than just fitness content.

Strategy Direction:

Rather than pursuing broad reach, I focused on value-driven resonance. I identified the studio’s core positioning — authenticity, slowness, therapeutic depth, and lived wisdom. I aligned platform selection, content format, and messaging tone accordingly.

INSTAGRAM
Selected for its visual storytelling and community-building potential.

○ Calm, cohesive visual identity reflecting trust and approachability
○ Testimonials and client journeys
○ Educational carousel posts
○ Reels focused on mindful practice rather than trend-based content

YOUTUBE (Shorts + Long-form)
Chosen for long-term discoverability and authority building.

○ Educational series on therapeutic yoga practices
○ Teacher insight videos to build credibility
○ Shorts for accessible entry points (quick tips, myth-busting, affirmations)

I also created sample post concepts with visual and tonal direction to position the studio as a space of quiet authority and accessible healing.