Overview

I created comprehensive blog content and sales copy for a wellness brand specializing in essential oils, candles, and holistic lifestyle products. The blogs seamlessly balanced brand messaging with genuine value for readers interested in accessible wellness practices.

My Approach

I focused on making wellness practices approachable and relatable, using a conversational tone to address common barriers readers face. I specialize in creating awareness-building / educational content that naturally integrates product recommendations while maintaining authentic, helpful messaging that builds trust with the target audience.

Key Deliverables

• 4 blog articles per month covering crystal healing, aromatherapy, mindfulness practices, and seasonal wellness guides
• 2 supporting infographics per month: designed to assist the marketing team with visual content
• Blogs include sales copy for product launches and seasonal campaigns
• SEO-optimized content that successfully ranked on Google search results
• Educating the audience by transforming complex wellness concepts into actionable, beginner-friendly guides.
• Maintained authentic, human-centered writing while leveraging AI for efficient research
• Successfully integrated SEO best practices with natural, conversational writing
• Kept AI-generated content minimal (averaging 4%, rarely exceeding 10%)