Over the past 5 years, I have worked as a content writer for various organizations, helping them create engaging and informative content that drives traffic and generates leads. My experience in AIDA Creatives has given me a deep understanding of the importance of crafting content that follows the AIDA (Attention, Interest, Desire, Action) principle to engage the audience and guide them towards the desired outcome. At Wonderseed, I honed my skills in creating content that aligns with the brand's tone and voice, ensuring that all content pieces are consistent with the brand's messaging. At WFA Secretariat, I was responsible for creating high-quality content for a diverse range of audiences, including policy briefs, press releases, and report