The assignment includes the following instructions 

1️. Brand Persona Describe your brand in your own words:

 ● Target audience (age, location, lifestyle, interests) ● Brand tone and personality (3 adjectives only) ● What makes this brand unique?

️2. Campaign Theme Think of a unique campaign idea that fits your chosen brand’s vibe. Include:

 ● Campaign Name or Hashtag ● 2–3 lines describing the core concept ● Why will it connect with your target audience?

3. Weekly Content Plan Imagine this is the first week of your campaign. 

Create 3 post ideas For each post, include: ● Platform ● Concept / Description ● Caption idea

4. Engagement Element Propose one interactive idea for your campaign, such as:

 ● A user-generated content challenge 

5️. KPIs That Matter List 3 key metrics (KPIs) you’d track to measure your campaign’s success — and briefly explain why each matters. 

Tools Used : Notion Canva Chat-GPT