How to Write Comparison Blogs That Convert

Objective: To create an SEO-optimized blog analyzing Zoho Recruit's features for small businesses, helping readers make informed hiring software decisions.

Time Taken: Approximately 4-5 hours — including competitor research, analyzing user reviews, keyword research, writing, and SEO optimization.

Pricing: For a blog of this depth (1500-2000 words) with research, SEO optimization, and strategic product placement, I would charge ₹2,500 – ₹4,000 (or $40 – $60 USD) depending on the scope and revisions required.

Tools Used:

  • Research: G2, Capterra, Reddit, Zoho Recruit's official site
  • Writing: Google Docs, Notion
  • AI Assistance: ChatGPT / Claude for outlining and ideation and word population

Done For: This was created as a freelance project for an agency to support their content marketing and competitor positioning strategy.

28 Nov 2025

Keywords
comparison blogs
in-depth content
comprehensive content
SEO Brand
Product Review
HR Tech
B2B Marketing

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