A founder behind $500M+ in brand exits hired me through Email Equity to build the growth strategy for his Substack newsletter.

The brief

Grow the newsletter, reach more of the right readers, and map out the full process.

What I delivered

1. Audience research. I identified opportunities to attract ideal readers and build a relevant audience.
2. Content strategy planned around his expertise, with his writing style preserved.
3. Distribution strategy to put each issue in front of more relevant readers.
4. A week by week 30 day action plan with practical execution steps.

How it ran

The whole engagement was zero-call. He messaged me, filled in a questionnaire about his goals, and received the completed strategy within 3 days.

The result

In his words.

"Anirban created a very insightful and helpful strategy for my Substack, which had some immediate execution pieces I could pull in. It was a pleasure working with him."

About this service

This is the Substack growth strategy I run through Email Equity, my newsletter consultancy. I have worked with newsletters since 2023 and I write Insideletter, my own Substack about the newsletter industry.