Reasons why you should swipe right?
As Tinder's product head, with 50 million monthly and 10 million daily users, the challenge is to address gender imbalance and low retention (40%). The objective is to improve retention to 60-70%, track key metrics, and evaluate feature effectiveness via AB testing
20 Mar 2024
Keywords
Retention
User Problems
Pain Points
North Star Metrics
Hypothesis for A/B Test
