Product Teardown - Blinkit

"Lets Blink it". As a human tendency, we humans always need things to be done instantly in our comfort zone. So grofers ( known as Blinkit) came up with an amazing idea of delivering groceries to the customers’ doorstep. Back in the year 2021 when Zomato acquired grofers, they relaunched grofers with a new brand name, brand tagline, and theme i.e. Blinkit. So Blinkit came up with the new feature of 10 minutes delivery feature, which changed the grocery market drastically. This grocery at the doorstep was possible through the idea of Albinder Dhindsa and Saurabh Kumar. Let’s deep dive into their product to continue NextLeap’s challenge

I did the product teardown at Nextleap's learn in public challenge and through these teardowns I majorly read case studies and got to know more about business, challenges to face and how to start with funding, pricing and how to approach new customers, users

05 Jun 2023

Product Teardown
Product Management
User research
Product Research
Case Study

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