A virtual assistant agency, was struggling to attract new customers and grow her email list in a cost-effective way.
Posting ads and doing one-off promotions on social media wasn't sustainable anymore, so she needed a systematic way to turn visitors into qualified prospects and buyers.
I mapped out the lead generation process using Funnelytics.
Created free pdf guide as a lead magnet using Canva to attract visitors from social media traffic.
When leads information is captured via the Brevo Opt-in form, tags/attributes are automatically updated on Brevo for nurturing.
And a welcome email with the link to the free guide is automatically set to the lead.
While redirected to a sales page designed with WIX website builder where they could purchase my flagship product. And any purchases also added tags in Brevo for further campaigns
29 Aug 2023