Overview

This project focused on building and executing a comprehensive SEO content strategy for a U.S.-based genetic testing company. The objective was twofold: to educate users about personalized health through nutrigenomics, and to significantly improve organic visibility and conversions.

Objectives

Increase organic clicks and impressions by targeting high-intent, low-competition queries.

Strengthen EEAT (Experience, Expertise, Authority, Trust) signals across all blog content.

Improve keyword rankings and attract top-of-funnel educational traffic.

Optimize for transactional and commercial-intent searches related to genetic testing services.

Strategy

1. EEAT-Driven Content Creation

To establish authority and credibility, every content piece was carefully aligned with Google’s EEAT principles:

Articles included detailed author bios highlighting qualifications in genetics, nutrition, or related fields.

All information was supported by peer-reviewed studies and credible references.

Content was written in clear, user-focused language to simplify complex topics such as methylation, nutrigenomics, and histamine intolerance.

2. Educational Blog Topics with Practical Relevance

Content strategy went beyond keyword targeting to address real user concerns and root problems. Blogs were designed to:

Educate readers on underlying health issues.

Showcase how genetic testing provides personalized solutions.

Examples of content performance:

Supplements to Avoid with Histamine Intolerance ranked #1, generating 20K+ impressions and 288 clicks in the first month.

Genetic Testing During Pregnancy Cost ranked in the top 3 positions with 237 clicks.

Nutrigenomics Testing Cost ranked #1 and appeared in both People Also Ask and Google’s AI Overview, reflecting strong topical authority.

3. Programmatic Local Pages

Location-specific landing pages were created to capture geographically targeted queries such as:

“DNA testing in Florida”

“DNA testing in New York”

Although newly launched, these pages began indexing quickly and ranking within the top 30 positions, setting the foundation for scaling through backlinks and internal linking.

Results (March 2024 vs. March 2025)

Total Clicks: Increased from 229 → 1,635 (+610%)

Total Impressions: Increased from 40K → 155K (+679%)

Average Position: Improved from 56.9 → 28.3 (+28 positions)

Top-Performing Pages (Source: GSC & Ahrefs):

Geographic Impact:
The majority of traffic originated from the United States, with notable interest from the UK, Canada, and Australia. This demonstrates the effectiveness of informational content in driving both domestic and international visibility.

Conclusion

By combining EEAT-driven content, targeted keyword selection, content clustering, and localized programmatic pages, the brand was positioned as a thought leader in the genetic testing space. The strategy delivered measurable improvements in traffic, keyword rankings, and overall trustworthiness, resulting in a 610% growth in clicks and 679% growth in impressions within a year.