Client Overview

The client is a direct-to-consumer (D2C) Ayurvedic brand offering a diverse range of affordable wellness solutions. Their portfolio includes skincare, health supplements, sexual wellness products, and holistic remedies—designed to bring ancient Ayurvedic practices into the modern lifestyle at competitive prices.

Initial Challenges

Low Visibility: Despite strong product offerings, the website lacked organic traffic and keyword rankings.

Tough Competition: The brand faced challenges competing against both traditional Ayurvedic giants and modern wellness brands.

Weak Content Strategy: Few blogs and product pages were optimized for search, resulting in missed opportunities for discovery.

Goals

Boost Organic Traffic – Achieve significant growth in monthly organic sessions.

Keyword Expansion – Secure rankings for high-intent and long-tail Ayurvedic queries.

Increase Product Awareness – Drive visibility for key product categories such as skincare, sexual wellness, and herbal health solutions.

SEO Strategy

1. Keyword Research

Identified high-commercial intent queries in Ayurveda and natural wellness.

Focused on product-specific terms like “breast increase oil” and “intimate wash for women”.

Targeted long-tail and informational searches such as “safed musli benefits” and “natural remedies for white discharge”.

2. On-Page Optimization

Refined meta tags, headers, and product descriptions with targeted keywords.

Built a stronger internal linking structure for smoother navigation.

Enhanced category pages with keyword-rich descriptions tailored to user intent.

3. Content Development

Designed a content calendar with blogs, guides, and FAQs around Ayurveda and wellness.

Published informative content covering product benefits, ingredient insights, and remedies (e.g., harad benefits, gokshura benefits).

Balanced transactional and informational content to capture users across the funnel.

4. Technical SEO

Conducted a full audit to fix crawlability, site speed, and mobile responsiveness issues.

Optimized Core Web Vitals and implemented schema markup.

Ensured SEO-friendly URLs and structured data for products.

5. Backlink Acquisition

Ran a targeted outreach campaign to Ayurvedic, wellness, and healthcare sites.

Collaborated with influencers and niche bloggers for content partnerships.

Secured high-quality backlinks that strengthened domain authority.

Implementation Approach

Worked closely with the client to align SEO efforts with business priorities.

Monitored KPIs in Google Analytics and Search Console for continuous improvements.

Adjusted strategy regularly based on data-driven insights.

Challenges & Solutions

High Competition: Tackled by focusing on long-tail and product-specific keywords.

Content Gaps: Addressed by building a strong library of optimized, user-centric content.

Results

+118.5% Organic Traffic Growth – Monthly organic sessions more than doubled.

8,500+ Keywords Ranked – Including high-intent keywords like “breast growth oil” and “weight gain smoothies”.

Improved Brand Visibility – Significant lift in Ayurvedic-related searches and product discovery.

Higher Conversions – Increased sales and engagement due to improved rankings and site experience.

Key Takeaways

A mix of high-intent and long-tail keywords accelerates growth.

Content depth and authority are critical for ranking in a competitive niche.

Quality backlinks remain a strong driver of authority and keyword positioning.

Next Steps

Scale content creation around trending Ayurvedic and wellness topics.

Expand SEO strategy into new product verticals.

Grow authority through continued link-building and influencer collaborations.

Conclusion

Through a focused SEO approach—covering keyword research, technical optimization, content creation, and backlinks—the Ayurvedic brand achieved 118.5% traffic growth and 8,500+ keyword rankings.

This success demonstrates how a well-executed SEO strategy can transform visibility, brand awareness, and sales in a highly competitive market.