Laws of UX followed by Myntra - A UX Analysis Case Study

This project conducts an in-depth analysis of Myntra's UX, examining various aspects of the platform's design, functionality, and user interactions.

The analysis focuses on the user's perspective, assessing how well Myntra caters to user needs, expectations, and preferences.

1. Aesthetic-Usability Effect
2. Fitts's Law
3. Hick's Law
4. Jakob's Law
5. Serial Position Effect
6. Von Restorff Effect
7. Zeigarnik Effect
8. Law of Proximity
9. Doherty Threshold
10. Law of Common Region

This research was conducted to get some key insights on designing and how the "Laws of UX" can be used in a real-world application.