My challenge was redesigning the UI to encourage regular engagement and making Finshots a go-to news platform.

📝 Took a User-Centric Approach:
1. Designing intuitive interfaces.
2. Personalizing content recommendations.
3. Ensuring accessibility with voice commands and audio content.

💡 Features Proposed:
1. News in Bites: Quick, visual summaries in flashcards for busy users.
2. News Speak: Audio articles for those who prefer listening.
3. Voice Search: Hands-free content discovery with natural language processing.
4. Live News Updates: Real-time market trends for professionals.
5. Personalized Meta News: AI-driven news feeds with interactive avatars Alexfin and Sophiefin.

Feature Prioritization Using RICE Method: 
1. Assessed features based on Reach, Impact, Confidence, and Effort to maximize user satisfaction and engagement.
2. Development Planning: Used Instagantt for detailed feature development planning.
3. Empathy Mapping: Developed empathy map to understand user sentiments, ensuring the design meets customer needs.

Go-To-Market Strategy: 
Developed a comprehensive GTM strategy, including pre-launch preparation, beta testing, and marketing campaigns to ensure a successful rollout.