User Research, Product Discovery & Research
Focusing on Dukaan, a B2B SaaS platform, the goal is to identify an unsolved job to be done for the target user segments. Dukaan, as a platform catering to businesses, likely serves a diverse range of users, including small and medium-sized enterprises (SMEs) and entrepreneurs.
Through collaborative research, I've delved into the needs, pain points, and aspirations of these users to uncover opportunities for innovation and improvement within the Dukaan ecosystem.
By understanding the unique challenges faced by businesses utilizing Dukaan, aim to identify gaps in current solutions and develop insights that will drive the creation of valuable features or services to enhance their experience and success.
09 Feb 2024
Keywords
product management
user research
product discovery
user interview
usability testing
