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Barveen Kumar

Wannabe a wanderer, but a time-creator with 5+ years of experience in the marketing field. Now, an aspiring PM exploring the front phase of a product-building process. Becoming a modern-day r

Agile
Competitive Analysis
Content Strategies
Customer Journey
Customer Needs Analysis
Ideation Leadership
Managing Cross-Functional Teams
Product Management
Product Strategy
UI/UX Design

India

  Freelancing

  • Design Prototype - Mobile app

    Designed a hi-fi mobile app screen of an MVP feature as a part of my personal side project. Attached one prototype flow...

    23 Apr 2024

  • Product Teardown - Airtribe

    The objective of this work is to increase the learners' retention of Airtribe to 30% by adding new features or improving...

    15 Apr 2024

  • Product Requirement Document - Edufund

    Worked on a product requirement document(PRD) for a college crowdfunding tool - edufund as a personal project. I've don...

    02 Apr 2024

  • Metrics - Murf.ai

    The objective is to get a good understanding of what [murf.ai](https://murf.ai/) is, who it is built for & how it works....

    29 Mar 2024

  • Notification System - Dream 11

    The aim is to design a notification engine for a betting application like bet365/Dream11. The key objective of this noti...

    15 Mar 2024

  • Product Goal, North Star Metrics, and Customer Journey

    Defined Product goal, North Star Metrics, OKR ( 1-2 objectives with at least 3 KRs) and customer journey for the followi...

    08 Mar 2024

  • Effective Communication (write a PRD) - Airbnb

    The objective is to boost conversion rates, currently at 18% below the industry standard of 30%. To test the hypothesis...

    01 Mar 2024

  • 1-Pager Brief + Basic Wireframe Flows

    Create a 1-pager and basic wireframe flows (both low-fi and high-fi) for designers, conveying the vision for an AI-drive...

    23 Feb 2024

  • Problem Framing & Prioritisation - Uber

    The objective is to reduce cancellations by delving into the challenges faced by Uber drivers. To achieve this, I have u...

    17 Feb 2024

  • User Research, Product Discovery & Research

    Focusing on Dukaan, a B2B SaaS platform, the goal is to identify an unsolved job to be done for the target user segments...

    09 Feb 2024

  • Root Cause Analysis - Netflix

    While conducting a Root Cause Analysis (RCA) on the drop in the App Store rating in India from 4.5 to 3.9 stars over thr...

    02 Feb 2024

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