Digital Marketing SpecialistDigital Marketing Specialist

TAG HARDWARE · Full-timeTAG HARDWARE · Full-timeApr 2023 - Present · 2 yrs 7 mosApr 2023 to Present · 2 yrs 7 mosCanada · RemoteCanada · Remote

Major Duties for TAG Hardware: 

1. Social Media Management: 
- Planned, created, and published engaging content on Instagram, Facebook, and LinkedIn. 
- Managed daily interactions, responded to comments/messages, and built a strong brand presence on social platforms. 

2. SEO (Search Engine Optimization): 
- Conducted keyword research and implemented SEO strategies to improve search engine rankings. 
- Collaborated with the website developer to optimize website structure, content, and speed. 
- Focused on organic traffic growth through on-page and off-page optimization techniques. 

3. Content Writing & Marketing: 
- Developed high-quality, SEO-friendly blogs, website content, and marketing materials. 
- Crafted engaging posts and campaigns tailored to resonate with the audience and align with the brand's goals. 

4. Website Management & Optimization: 
- Oversaw website performance, ensuring seamless navigation and an optimized user experience. 
- Coordinated with the developer to implement changes for better functionality and aesthetics. 

5. Graphic Design: 
- Designed visually appealing graphics for social media campaigns, blogs, and promotional content. 


Success Achieved for TAG Hardware: 

1. Social Media Growth: 
- Instagram: Increased followers from 100 to 1,356 organically. 
- Facebook: Grew followers from 302 to 700 through consistent posting and engagement. 
- LinkedIn: Built the brand's presence from 0 to 2,326 followers, making LinkedIn one of the primary platforms for industry-specific engagement. 

2. Website Traffic Boost: 
- Optimized the website to achieve over 5,000 monthly visitors, collaborating effectively with the website developer. 
- Improved site performance, leading to better search rankings and user retention.Major Duties for TAG Hardware: 1. Social Media Manageme