Integrated Health Initiative Project | Catalyst

Catalyst Marketing Agency partnered with Special Olympics Washington to address critical healthcare challenges for people with intellectual and developmental disabilities (IDD). The initiative focused on equitable access to healthcare through a collaboration with Virginia Mason Franciscan Health, providing inclusive health training certifications for medical providers across the state. Catalyst developed a three-part communications strategy, including building the brand identity for the Alliance for Inclusive Health (AIH), creating a website and provider portal, and launching a strategic public relations and awareness campaign. The provider portal allows athletes and their support networks to search for certified healthcare providers based on location, payment options, specialized assistance, and practice areas, ensuring meaningful access to care. The project resulted in hundreds of healthcare providers joining the program, thousands of unique portal requests, and strengthened connections between people with IDD and medical professionals. This mission-driven partnership highlights Catalyst’s expertise in integrated marketing, web development, and branding to deliver measurable, socially impactful outcomes.

04 Nov 2025

Keywords
Marketing
content marketing
branding

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