Copy That Moves: Writing for Habuild’s Wellness Campaigns" | Bold + Conversion-focused

 

Client -practice project 

Object -

Part 1: Short-Form Video Script

Task: Write 1 short-form video script (under 90 seconds). Description: Topic : Mindful Eating - “Snacking Less & Weight loss” Address the habit of mindless snacking and its impact on health. Hook: Start with a relatable/humorous/dramatic line Build towards highlighting the importance of mindful eating  Can include any trend in the reel script as well.

 

Part 2: Nudges Writing Task

Task: Write 7 daily nudges for Habuild’s upcoming 21-Day Free Yoga Challenge (January).  Description: The motive of the nudge is to motivate people to join yoga sessions online. Ideally nudge should be a one liner, very similar to how zomato’s push notification works. Craft 1 message for each day of the week, aligned with the following themes:  Day 1: Setting Intentions Focus on starting fresh and creating a positive habit. Day 2: Mindful Breathing Benefits of focusing on breath during yoga and daily activities. Day 3: Yoga and Mental Clarity How yoga helps declutter the mind and reduces stress. Day 4: Connection with Nature Encouraging outdoor yoga and its benefits for mental well-being. Day 5: Detox with Yoga Simple yoga poses for detoxification and energy boost. Day 6: Overcoming Challenges Motivation to stay consistent even when it feels tough. Day 7: Reflect and Reset A prompt to reflect on progress and set goals for the next week.

02 Sep 2025

Keywords
Copywriting
Content writing

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