Over the past few months, I worked on optimizing a Google Business Profile for an elder care service with the goal of improving local visibility and driving qualified inquiries.

Key Outcomes:

• Generated 23 qualified leads through direct phone calls
• Improved visibility for high-intent local search queries
• Increased overall user engagement on the profile

Approach & Execution:

• Enhanced the Google Business Profile by refining business information, categories, and listed services
• Regularly updated content and images to keep the profile active and engaging
• Implemented local SEO strategies to improve rankings for “near me” and service-specific searches