Welcome Flow Email Sequence – The Harmonist

Client: The Harmonist (Luxury Fragrance Brand)
Scope: 3-part email welcome flow

Overview:
I crafted a high-converting welcome email sequence for The Harmonist, a luxury fragrance house inspired by the elements and the philosophy of Feng Shui. The goal was to build immediate brand connection, encourage first purchase, and guide new subscribers through The Harmonist’s unique story.

What I did:

Email 1: Warm welcome introducing The Harmonist + exclusive first-order discount

Email 2: Shared the brand’s origin story, philosophy, and what makes their fragrances unique

Email 3: Gentle reminder to redeem the welcome discount before it expires

Tone: Elegant, evocative, and brand-aligned—mirroring The Harmonist’s refined visual identity and storytelling style.

Results:
Boosted engagement with the brand’s email list, drove early conversions, and laid a strong foundation for customer-brand affinity.