Email Campaign Copywriting for ICON AMSTERDAM

Brand: ICON AMSTERDAM
Scope: Email Campaign Copy – 3 Variations
Objective: Promote ICON AMSTERDAM’s new collection of luxury streetwear through high-converting, on-brand email sequences.

I was tasked with writing compelling email copy variations for ICON AMSTERDAM’s luxury streetwear brand, each targeting a distinct angle of the campaign:

Variation 1: Focused on the standout denim jeans collection highlighting craftsmanship, fit, and streetwear appeal using storytelling, keep the tone fun and personality based.

Variation 2: A storytelling-driven email spotlighting the brand’s journey, obsession with detail, and dedication to premium materials and innovation.

Variation 3: A punchy, conversion-focused promo email built around a limited-time Summer Sale, driving urgency and immediate action.

Each email was crafted to align with ICON AMSTERDAM’s tone - modern, bold, and aspirational, while optimizing for opens and clicks through strong subject lines and preview text.