Campaign Name: Insure Your Zindagi

Project Objective:

The Insure Your Zindagi campaign seeks to create awareness regarding the need for health insurance in India. Through interactive carousel posts, we present real-life situations that reflect the financial and emotional burden of having (or lacking) health insurance. The campaign demystifies insurance jargon, dispels myths, and urges individuals to act before a medical crisis arises.

Time Taken to Build:

The whole campaign, from conceptualization to execution, was done in about 8-10 hours. This encompasses research, content development, visual design, and finalizing creatives.

Cost for a Similar Project:

For a project of this size, involving content strategy, copywriting, carousel design, and social media execution, I would quote ₹8,000 – ₹15,000 based on complexity and number of revisions needed.

Tools Used:

Canva – For creating carousel posts

Google Docs – For planning and outlining content

Chat GPT – To brainstorm and finalize campaign concepts

Project Ownership:

The campaign was thought out and developed independently as part of my portfolio to demonstrate my know-how in social media marketing, content development, and digital strategy. That being said, it may be adapted for any insurance company or financial institution wishing to inform and engage their audience.

Proof of Work: [https://docs.google.com/document/d/1L8ApMeVlSpaHsC9xmv43m7e7F16jeBsT9u_Lqyd-dPA/edit?usp=sharing]