At EDTR.co, we act as the creative, marketing, and digital execution partner for SOLARTECH, helping the brand communicate its value proposition, generate qualified leads, and build trust in the solar energy market. Our responsibility is to translate technical solar solutions into clear, compelling messaging that drives customer inquiries and conversions, particularly around reducing electricity (light bill) costs for residential, commercial, and industrial clients.

Key Roles & Responsibilities of EDTR.co:

• Brand Communication & Positioning
  Develop consistent messaging that highlights how SOLARTECH helps customers reduce their light bills and adopt sustainable energy solutions.
• Creative Design & Content Production
  Design graphics, advertisements, reels, and campaign creatives for digital platforms (Instagram, Facebook, WhatsApp, print, and outdoor media).
• Lead Generation Campaigns
  Plan and execute targeted marketing campaigns to generate inquiries from homeowners, businesses, factories, schools, hospitals, and commercial properties.
• Social Media & Digital Presence Management
  Manage daily posting, engagement, and performance optimization across SOLARTECH’s social media channels.
• Performance Marketing & Optimization
  Monitor campaign metrics (reach, engagement, cost per lead) and refine creatives and targeting strategies to improve ROI.
• Customer Awareness & Education Initiatives
  Create informative content explaining solar benefits, savings potential, government subsidies, and long-term financial advantages.
• On-Ground & Promotional Support
  Develop marketing materials for field teams, events, exhibitions, and local outreach campaigns.
• Reporting & Strategic Recommendations
  Provide periodic performance reports and actionable insights to support SOLARTECH’s growth and market expansion.