MG Astor Launch Spec Ads
I worked on the MG Motors account while I was working with Cheil India. Our task was to reposition MG Astor as the Smartest Car in its segment. We created a campaign called #AstorDetour and created spec-ads for the same.
We got 30 advanced bookings over two weekends.
11 Mar 2023
Keywords
Campaign
strategy
Copy writing
Design Idea
