Brief: 

Conduct a competitive analysis of Uni Traans Log Pvt Ltd and create a PPT on Canva.

Competitive analysis has to be done based on:

• Online presence
• Social Media Channels
• Posting Frequency
• Number of Posts per week
• Content Distribution
• Hashtags used
• Average likes and shares
• Self-promoting or seeking a content strategy

Tools: Google Docs, Notion

Process:

• Conduct thorough research by exploring articles, blogs, competitor websites, and social media channels to gather insights into the logistics industry, competitor strategies, and content trends.
• Organize key points such as competitor analysis, social media presence, content strategies, and engagement metrics.
• Develop a structured flow covering analysis insights, opportunities, and suggestions for improvement.
• Visual references, such as infographics, or competitor social media snapshots, provide a clear visualization of the findings and help better understand the analysis.

Project Type: Client Pitching Presentation

Timeline: 48 hours

Results: Onboarding of client for personal branding and website.