LinkedIn Trust & Safety Redesign — UI/UX Case Study

Designed by Aryan K. J.
Problem-driven design | Trust-centered UX | Platform integrity

Why I Chose This Project

While scrolling through LinkedIn, I noticed a pattern: job posts from incomplete or unverified company profiles with no team info, no about section, and no website — yet claiming to be “hiring for multiple roles.”
Hundreds of job seekers were commenting in desperation.

This wasn't just a design flaw. It was a trust crisis.
So I took the initiative to reimagine how LinkedIn could make the hiring space safer and more accountable — for both users and companies.

What Problem I Solved

Through observation, informal user research, and behavior mapping, I identified multiple UX breakdowns in LinkedIn’s hiring ecosystem:

❌ No warning system for users when interacting with unverified companies
❌ No way to report “fake hiring” posts specifically
❌ Unverified companies can post jobs without completing key profile details
❌ No trust indicators or safety mechanisms on job feeds

My solution introduces:

✅ Visual trust signals (yellow alert & green verified indicators)
✅ A dedicated “Fake Hiring” reporting flow
✅ A gated UX for company admins, requiring verification before job posting
✅ Cleaner user flow for reporting posts with clear microcopy and contextual UI
✅ A full dark mode interface following modern design systems

Duration

9–10 days total (self-initiated)

Days 1–2: Problem framing, user observation, UX strategy

Days 3–5: Wireframing, interaction design

Days 6–8: High-fidelity UI design in Figma, component system

Days 9–10: Documentation, design system setup, Behance-ready case study

My Design Process

Problem Discovery & User Empathy
• Collected real examples of suspicious job posts
• Mapped the emotional and trust-based journey of job seekers

UX Flow Planning & Wireframing
• Designed user-side flow for reporting a fake job post
• Built admin-side flow for trust gating on incomplete company pages

UI Design System & High-Fidelity Screens
• Created a custom LinkedIn dark mode design system (color, type, spacing)
• Designed feed cards, modals, pills, forms, and tooltips with accessibility in mind

Interaction Feedback & Trust Elements
• Added micro-interactions and states: hover, caution dialogs, and confirmations
• Created dynamic states for verified vs. unverified companies

Outcome

This project enabled me to explore a real-world ethical design challenge where visual design, UX thinking, and platform responsibility intersect. I was able to:

✅ Take full ownership from research to final UI
✅ Build a modular, scalable UX improvement for an existing product
✅ Apply trust-building principles through thoughtful interaction design
✅ Advocate for user safety through product design decisions

This case study reflects how product decisions can directly influence user safety — and how design can be a safeguard, not just a surface.