This project was part of a hiring assignment by an agency that manages UNO India. 

Their question was that they have already done a good work by taking UNO India to over 100K followers on IG. What should the next steps look like? 

The overall time spent on this question was roughly 2.5 hours (including the research, content audit, understanding what's lacking and developing a plan). 

I did use AI in refining how I convey my ideas because, well... I tend to talk a lot as I get carried away in the excitement of explaining my ideas and execution plan, but I also understand that most working adults don't have all day to listen to me sing about my train of thought, so here we go :)