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A business strategy for product or service (or both) based business would consist of -
➡Brand Strategy
➡SWOT Analysis
➡Target Audience/ Customer Strategy
➡Marketing Position Determining Factors
➡Marketing statement for customers (with voice and tone) + USP formation
➡Positioning Strategy
➡Competitive Analysis
➡Marketing Strategy (comprising of classic product, pricing, people and promotion strategy)
➡Sales Strategy
➡Growth and Expansion Strategy
All of this would be followed with a plan, calender and other required systems in place.
I don't like to do this in the same old google docs or notion manner, rather I like to keep it visual so that my client is able to make the most sense out of why and how thing different strategies and plan connect with each other.
24 Oct 2023
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