Satvify — Visual Identity for a Modern Satvic Food Brand

Role: Graphic Design Intern

About the Brand
Satvify is a new-age startup focused on Satvic meals, promoting mindful eating, purity, and balanced living. The brand aims to make Satvic food accessible and appealing to a modern, health-conscious audience through a strong digital presence.

The Challenge
As an early-stage startup, Satvify needed to build a visual identity that reflects the simplicity, freshness, and mindfulness of Satvic food, while still feeling contemporary and engaging on social media platforms.

Design Approach
I focused on translating the essence of Satvic philosophy into a clean and modern visual language. Minimal layouts, calm colour palettes, thoughtful typography, and clear visual hierarchy were used to convey freshness, clarity, and trust.

Process

Understanding Satvic values and the brand’s vision

Defining a digital-first visual direction

Designing social media posts, stories, and creatives

Creating reusable templates for different content formats

Iterating designs based on feedback

Solution
A cohesive social media brand identity that balances traditional Satvic principles with a modern startup aesthetic, supported by adaptable templates and consistent design elements.

Impact
The final designs helped Satvify establish a calm, recognisable digital identity and strengthened its connection with a wellness-focused audience.