Alyte Privé
Client: Mahindra Logistics – Alyte Privé (MERU transition)
Objective: Launch Alyte Privé as the premium B2C mobility service while smoothly transitioning from MERU.
Goal: Build trust in the new identity, highlight reliability, comfort and safety, and position Alyte Privé as the next-level cab experience.
What I Did:
1. Developed the umbrella thoughts
2. Created campaign approaches
3. Did Market Research and Competitor Analysis
4. Later on Developed Communication
02 Jul 2025
Keywords
Tagline
Brand Campaign
Campaign Tags
