The emergency savings in India has been forever low and it is very important to have emergency savings in everyone's account to be financially stable. A health crisis, job loss, or any sudden damage that occurs, about 98% of the owning class do not have anything to fall back on.

However when this project was taken into account, it was more on the perspective of understanding why people are not saving in emergency savings. It turned out that people actually knew that savings was important. It was a behavioral problem. We created this app, which was completely focusing on behaviorally nudging the person to save daily.

The thing with Indians is that 98% of the working class is someone who owns daily or not enough to save a chunk of money at the beginning of every month. The idea was to nudge them to save daily instead of the beginning of every month, which builds the habit of savings. 

Got two tests over on 21 people and the result was that within 7 days only the adoption rate was more than 90%.