Developed a comprehensive email marketing strategy for "Gemstones For Sale," an ecommerce business specializing in gemstones, to boost customer engagement and drive sales. Key components include:

1. Website Audit: Analyzed the current website, pinpointing issues such as a delayed pop-up (30+ seconds vs. optimal 5-7 seconds), low-contrast CTAs, and lack of welcome emails.

2. Design Recommendations: Proposed high-contrast CTA buttons with a diamond icon and a revised pop-up offering "5% OFF your first order" for improved user engagement.

3. Automated Workflows: Created four essential flows using Klaviyo:

- Welcome Flow: A 5-email series to educate, offer discounts, and engage new subscribers.

- Post-Purchase Flow: Personalized emails to enhance buyer experience.

- Abandoned Cart Flow: Notifications to recover lost sales.

- Sunset Unengaged Flow: Re-engagement emails to maintain deliverability.

4. Segmentation: Tailored audiences by birth month (for birthstone offers), engagement behavior (e.g., opens, clicks), and buying behavior (e.g., product views, purchases).

5. Content Strategy: Designed a welcome series with A/B testing to optimize performance and gather subscriber preferences.

[Despite limited access to Klaviyo data, the strategy was built using website audits and sign-up tests, showcasing adaptability and expertise in email marketing, customer journey mapping, and data-driven solutions. View the full strategy document for details.]