Progress in organic keyword rankings over the past 30 days for a UK-based tax advisory client. 

Through strategic keyword optimization and content enhancements, high-priority keywords like 'inheritance tax planning near me' and 'inheritance tax advice London' moved to the top Google rankings. 

Many keywords saw a notable increase, with some jumping over 90 positions in their lifetime, contributing to increased visibility and organic traffic. This improvement underscores the effectiveness of our SEO strategy in competitive niches such as inheritance tax planning.