I started looking for missing opportunities that could bring a real change in the game. 

Along with the standard SEO strategy, I focused on improving user experience, re-designed the key pages, added fresh copy, and introduced a series of informative blogs. 

Targeting high-demand keywords like 'pop up party tent', 'event tent for hire', and 'pop up party tent hire,' these changes made the website rank at the top of Google search results. The improved website now not only delivers better navigation and information but also reinforces its authority in the event hire industry, driving substantial growth in organic visibility and inquiries.