Avestor Blog Editing and SEO

Requirements - To help the marketing manager in creating user search intent focused blogs and editing the blogs to be SEO friendly.

Tools Used - Claude, Perplexity, Semrush, Ahrefs and Google Docs.

Strategy implemented - 

-> I analysed all the competitors through Semrush and sifted out their top ranking blogs. Then I extracted all the keywords that we can use
-> Next I asked Claude to create a list of long-tail keywords based on user search intent by specifying the TA
-> Then we started with few TOTF blogs and many BOTF blogs like case studies. My role was to edit the content to be SEO friendly. 
I optimized Infographics, Titles, Meta Descriptions and added FAQ's to answer User Search Intent.

-> I used Ahrefs extension to audit the Website Landing Page and suggested a better meta description and optimized the images for SEO.

-> Next we repurposed the content for LinkedIn and Newsletter so that the life of blog is extended and the traffic keeps following in!

Blog Edit Links - 

-> https://docs.google.com/document/d/1hu83w2XZ8fV8Q_i_354jn7hmQ-9--OK5imWzCf_wsA4/edit?tab=t.0#heading=h.9237q8bnv44y
-> https://docs.google.com/document/d/1kOs7RDowoUEGBa6rmxZPOnSHVWmWMRzpbhNjPFTIKGE/edit?tab=t.0#heading=h.elr8kij5l0v7
-> https://docs.google.com/document/d/1jRFyuT8e6RqBFpYuJV5va_uq6crK9MmHPTpdqXiEK0k/edit?tab=t.0

These blogs are uploaded on the website mentioned.

Output - 
We got 3 signups in 1 month of starting the SEO work

01 Feb 2025

Keywords
SEO
Content Writing
Blog Writing
Content Strategy
SEO Writing
Lead Generation
Copywriting
On-Page SEO

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