Glow-Up Formula: A Product Improvement Journey for Better Skin – Dot & Key Vitamin C & Niacinamide Serum

This case study analyzes the Dot & Key 10% Vitamin C + E, 5% Niacinamide Serum, focusing on its performance, ingredient optimization, and market positioning. The study evaluates customer feedback, identifying effectiveness gaps, skin irritation concerns, and potential formulation improvements.

Key aspects of the analysis include:

• Ingredient Optimization: Refining the formula to enhance skin brightening while reducing irritation.
• Performance Evaluation: Assessing hydration levels, dark spot reduction, and overall efficacy.
• Market Competitiveness: Comparing with similar serums to improve consumer appeal.
• User Experience Improvement: Addressing common concerns such as breakouts and skin sensitivity.

The optimized formulation aims to deliver better absorption, enhanced skin benefits, and reduced irritation, making the product more effective and accessible to a wider audience. This case study provides data-driven insights for skincare brands looking to refine their formulations for improved consumer satisfaction.