An American e-commerce brand specializing in menβs clothing and accessories, including men's suits π, tuxedos π©, and ties π.
Project Duration:
8 Months β³
Objective:
To enhance brand presence, increase organic traffic π, and drive sales π° in a highly competitive market.
Strategy and Execution:
Commencing with a blank slate, our strategy involved multiple phases to maximize impact:
User Experience Optimization:
- Audit and Improvement: Conducted a thorough user experience audit leading to a 30% increase in page speed β‘ and a 50% boost in mobile responsiveness π±.
- Navigation Enhancement: Streamlined the site architecture, resulting in a 35% decrease in bounce rate π.
Technical SEO:
- Identified and resolved over 75 technical issues π§ (broken links, duplicate content, etc.), improving overall site health.
Creative Meta Tags:
- Developed 120 unique, keyword-optimized meta titles and descriptions βοΈ, leading to a 60% increase in click-through rates (CTR) π.
Niche-Based Backlinking:
- Focused on acquiring 250 high-quality, niche-specific backlinks π from authoritative websites, which boosted domain authority by 25% π.
- Targeted mid-intent keywords that positioned us among the top 3 search results for 15 competitive terms π.
Targeted Keyword Strategy:
- Prioritized highly specific, long-tail keywords that aligned with user intent, driving relevant traffic to the site.
Results Achieved:
- Traffic Growth: Increased organic traffic from 400 to 8,000 monthly visitors, representing a 1900% growth π in just 8 months.
- Lead Generation: Qualified leads skyrocketed to 950+ inquiries per month, marking a 850% increase π from 100.
- Keyword Rankings: Successfully ranked for 40 mid-intent keywords, capturing significant visibility in the men's apparel market π.
- Sales Impact: Contributed to a 20% increase in conversion rates, translating to substantial revenue growth π΅.
Keywords
keyword research
link building
ecommerce seo