SEO Manager at Leading App Development Company 🚀

Duration-1.5 years

Industry- App Development & Software Development

As the SEO Manager at a leading app development company, I was entrusted with driving growth in brand awareness, website authority, lead generation, and domain ranking. Managing a dynamic team of 10 SEO professionals, I spearheaded efforts to tackle the challenges of a highly competitive market while addressing core SEO issues to improve overall performance.

Key Responsibilities 📝

• Team Leadership: Led a talented team of 10 SEO specialists, driving a collaborative effort to implement data-driven SEO strategies and elevate the website's visibility.
• Competitive Research: Conducted in-depth competitor analysis to uncover valuable insights, helping the company stay ahead of competitors in the app development and B2B lead generation space.
• SEO Strategy & Implementation: Crafted and executed on-page SEO, technical SEO, and off-page SEO strategies aimed at increasing organic traffic and improving keyword rankings.
• Lead Generation Optimization: Developed and refined the sales funnel, ensuring that targeted SEO efforts were aligned with driving quality B2B leads and conversions.

Challenges Faced 🔴

• High Competition: Operating in a highly competitive niche, generating quality leads was a significant hurdle due to the dominance of larger players in the market.
• SEO Inefficiencies: The website had numerous SEO issues, including improper internal linking, orphaned pages, and a lack of focus on high-conversion keywords.
• Excessive Paid Ad Spend: The company was heavily reliant on Google Ads, spending significant resources on high CPC (Cost-Per-Click) keywords to drive leads, which were unsustainable in the long run.

Key Actions Taken ⚙️

Technical SEO Overhaul 🔧:

• Orphaned Pages: Discovered and fixed orphaned pages (pages with no internal links), ensuring all valuable content was accessible to search engines.
• Internal Linking Structure: Implemented a strategic internal linking structure to improve crawlability and distribute link equity across key pages, boosting overall page authority.
• Site Speed & Core Web Vitals: Focused on improving page load speed and Core Web Vitals, enhancing both user experience and search rankings.
• Mobile Optimization: Optimized the website for mobile-first indexing to ensure better performance on mobile devices.

Content Optimization & Funnel Strategy 📈:

• Keyword Research & Clusters: Conducted comprehensive keyword research to build targeted keyword clusters tailored to different stages of the funnel (TOFU, MOFU, and BOFU).
• Content Strategy: Worked closely with the content team to develop SEO-friendly and conversion-driven content that addressed user intent and pain points.
• On-Page SEO: Optimized meta tags, header tags, alt text, and content to ensure alignment with targeted keywords and improve search visibility.
• Optimized Landing Pages: Created and optimized landing pages specifically designed to capture and convert B2B leads, driving a higher conversion rate from organic traffic.

Off-Page SEO & Link Building 🔗:

• Developed and executed a white-hat link-building strategy, acquiring high-quality, niche-relevant backlinks to boost domain authority and search rankings.
• Engaged in guest posting, broken link building, and outreach to secure backlinks from reputable industry sources.

Paid Ads Optimization & Cost Reduction 💰:

• By increasing organic traffic, I helped reduce the reliance on paid ads, leading to a 65% reduction in paid ad spend while maintaining lead generation goals.
• Focused on optimizing ad campaigns and reallocating budgets to higher-converting channels, while cutting down on costly, low-performing keywords.

Results Delivered 📊

• Traffic Growth: Achieved a 300% increase in organic traffic, growing from 4,000 to 16,000 monthly visitors in just 10 months. 📈
• Lead Generation Success: Grew monthly leads by 233%, from 150 to 500 leads per month, through more targeted traffic and optimized funnels. 🎯
• Cost Savings: Reduced Google Ads spend by 65%, significantly cutting down the budget while maintaining high lead generation performance. 💸

Key Skills and Tools 🛠️:

• SEO Audits: Proficient in conducting in-depth SEO audits, identifying critical issues, and implementing actionable solutions.
• Google Analytics & Search Console: Extensive experience using Google Analytics, Google Search Console, and other SEO tools like SEMrush, Ahrefs, and Moz to track performance, identify opportunities, and measure success.
• Technical SEO: Expertise in technical SEO elements such as site architecture, URL structure, schema markup, and Core Web Vitals optimization.
• Content Strategy: Strong command over content marketing and creating highly engaging, SEO-optimized content.
• Link Building: Proven track record in white-hat SEO practices, including backlink analysis, link outreach, and guest blogging.

Conclusion 🎯

By leading the SEO efforts and executing a comprehensive strategy that encompassed technical SEO, on-page SEO, off-page SEO, and content marketing, I was able to significantly improve the company's organic traffic, lead generation, and overall digital presence. This not only led to a 300% increase in traffic and a 233% boost in leads, but also allowed the company to cut its paid ad spend by 65%, saving significant resources while still achieving business goals. My results-driven approach contributed to both long-term growth and cost-efficiency.